Website Redesign · Conversion Architecture · Growth Systems
Hjärna Scientific is building something genuinely important — an AI that detects Alzheimer's and cognitive decline through natural conversation, before families even know to look for it. The science is serious. The mission is urgent. The market is enormous.
The product already works. An internal pilot has demonstrated promising sensitivity in detecting mild cognitive impairment versus standard screening protocols. The team behind it has the credentials to take this to clinical scale.
The gap is not in what Hjärna has built. It is between what they have built and what their website communicated. That is the opportunity we addressed.
"The product is genuinely impressive. The website was not — yet."
— Propeller AI Site Audit, May 2026
The original hjarna.io did not reflect the sophistication of the science, the urgency of the mission, or the scale of the opportunity. Seven specific gaps were costing Hjärna trust, leads, and credibility every day.
The site had no funnel. No defined buyer — hospital CTO, GP practice manager, or health insurer. No primary CTA. No demo request mechanism. It spoke to everyone and converted no one.
"92% undiagnosed" is compelling data — but without advisory board names, pilot study results, or institutional logos, it read as a pitch deck, not a trusted medical product.
"Early Detection · Better Outcomes · AI That Cares" is a tagline. A visitor above the fold had no idea what Hjärna does, how it works, or whether it was built for them.
No section showing how the AI works. No provider workflow. No EHR integration pathway. A healthcare CTO cannot evaluate what they cannot see.
No HIPAA or GDPR compliance badges. No regulatory pathway mention. No named scientific advisors. For a healthcare AI product, these are table stakes — and every one was missing.
Dark gradients and generic stock imagery felt like a SaaS startup, not a company addressing Alzheimer's at population scale. The design undersold the science.
A pre-revenue medtech company needs strategic capital and health system partnerships. The site had no section, no CTA, and no nurture path for either audience.
| Area | Original Site | Redesigned Site |
|---|---|---|
| Hero | Generic tagline. No value proposition above the fold. | Cinematic neural network animation. "92% of Alzheimer's cases go undiagnosed. Hjärna changes that." HIPAA/GDPR trust strip visible immediately. |
| Trust Signals | No compliance badges. No regulatory mention. | HIPAA Ready · GDPR Compliant · SOC 2 In Progress — in the hero, before the scroll. |
| Product Explanation | No section. No workflow. No mechanics. | Three-step visual flow: Outreach → Conversation → Analysis. Feature grid. Provider console mockup. |
| Conversion Path | Contact form only. No defined CTA. | "Book a Demo" persistent in nav. Repeated at every key decision point. Role-based form with qualification built in. |
| Audience Clarity | No defined buyer journey. | Dedicated sections for Primary Care Providers, Health Insurers, and Longevity Clinics — each with outcome statements. |
| Clinical Evidence | No research section. | Peer-reviewed citation cards. Pilot study data. Scientific white paper CTA. |
| Investor Path | No section. No CTA. No nurture. | Dedicated Investors & Partners section with direct conversion path. |
| Human Story | Stock imagery. No emotional resonance. | Photography of real patients and clinicians — paired with data to balance emotion and evidence. |
The strongest signals Hjärna has — compliance credentials, pilot data, scientific citations — are placed where they do the most work. Above the fold. Before the scroll. Before the ask.
Every section answers one question: what does this visitor need to see, feel, or know to take the next step? The answer is built into the layout — not left to chance.
Healthcare providers, health insurers, and longevity clinics operate on different buying journeys. The redesign routes each of them to a path that speaks their language.
Clinical evidence, compliance credentials, and research citations are not decorative. They are the architecture. Every section that builds trust is also a section that converts.
Neural network animation background. "92% of Alzheimer's cases go undiagnosed. Hjärna changes that." HIPAA Ready · GDPR Compliant · SOC 2 In Progress — visible in the first viewport. Two CTAs: Book a Demo and See How It Works. A buyer knows exactly what Hjärna does, who it's for, and how to take the next step — before they scroll an inch.
"The first impression that earns the second."
HIPAA, GDPR, and SOC 2 status presented as a trust strip directly in the hero — not buried in a footer or a small-print section. For any healthcare buyer evaluating a clinical AI product, these are the first question. Now they're answered before the question is asked.
"The credentials that unlock the conversation."
Outreach → Conversation → Analysis. Three cards showing exactly how Hjärna works: proactive patient contact via voice AI, natural conversation recording and transcription, AI speech pattern analysis for early cognitive markers. A healthcare CTO can now evaluate the product without a demo. A provider can see the workflow before they book a call.
"The mechanics that turn curiosity into confidence."
A dedicated provider section with EHR integration readiness, automated patient outreach, configurable screening frequency, clinician alert system, reporting and analytics, and multilingual capability. Paired with a live provider console mockup and compliance badge strip. The institutional buyer sees a product that fits their world — not one they'd need to adapt it to.
"The section that closes the health system sale."
The internal pilot result — "Early pilot demonstrated promising sensitivity in detecting MCI versus standard screening protocols" — and the Alzheimer's Research & Therapy citation are presented as dedicated evidence cards with full attribution. A scientific white paper CTA anchors the section. The research that validates the product now has the prominence it deserves.
"The evidence that earns the trust."
Primary Care Providers, Health Insurers, and Longevity & Memory Clinics — each with a distinct outcome statement. "Routine cognitive screening for hundreds of patients without adding clinical burden." "Proactive risk identification before costly late-stage interventions." Three buyers. Three pain points. Three reasons to keep reading.
"Segmentation that converts at every level."
Photography of real people — an elderly man reflecting the human cost of missed diagnosis, a woman using the product at home, a doctor reviewing results with a patient — paired with data and placed at the exact moments where emotion amplifies the argument. The science is real. So are the people it serves.
"The humanity that makes the mission real."
A dedicated section for a critical secondary audience that had no home on the original site. "Hjärna is currently in active pilot discussions with healthcare systems and open to strategic investment." A direct CTA. A clear signal that Hjärna is open to the right partners — without diluting the primary provider message.
"The door that was missing — now open."
The redesigned Hjärna website is live. Walk through every section — the hero, the problem data, the product flow, the provider features, the clinical evidence, the team, the investor pathway, the demo form. This is not a mockup. This is a working demonstration of what Hjärna's digital presence can be.
Propeller AI does not work with restaurants, law firms, or generalist brands. Health, wellness, and medtech is the only space we operate in — which means every design decision and every conversion mechanism is informed by how this specific audience behaves, buys, and builds trust.
Every section of the Hjärna redesign was built with one question: what does a hospital CTO, GP practice manager, or health insurer need to see, feel, and know to book a call? Beautiful is not enough. Every element earns its place.
The trust architecture. The product flow. The audience segmentation. The investor pathway. None of these are afterthoughts — they are engineered from the first section to the last to close the gap between a visitor and a booked demo.
Design, copy strategy, development, and growth systems — delivered as one coherent package. One point of contact. One clear deliverable. Timelines always agreed in advance and always honoured.
The thinking is done. The architecture is defined. The improvements are mapped. The build is ready to begin.
Open the live redesign and walk through every section. This is a working demonstration — not a mockup.
Open Preview →30 minutes to walk through the proposal together, answer every question, and agree on scope and timeline. No commitment required.
Book a Call →Once scope is confirmed, work begins inside 48 hours. The complete site is delivered within agreed timeline.
"The science is already impressive. The digital presence should be too."